Maxum Turns 25: A Legacy of Time, Culture, and Innovation

For 25 years, Maxum has been more than just a watch brand—it has been a cultural movement. Since its inception, Maxum has distributed over 750,000 watches globally, making its mark on wrists from the beaches of Australia to the streets of New York. Now, as it proudly celebrates this milestone, the brand reflects on its legacy of design, quality, and craftsmanship—and looks ahead to the next chapter of innovation.

More Than Timekeeping: A Canvas for Culture

Maxum is built on the foundation of Fashion, Sport, Art, Music, and Film—pillars that shape and influence youth culture worldwide. Each timepiece is more than just a tool to tell time; it’s an expression of individuality, creativity, and movement. From the surf and skate scenes to the energy of live music and the visual storytelling of film, Maxum watches are designed for those who live life on their own terms.

Pushing Boundaries Through Collaboration

Staying true to its innovative spirit, Maxum continues to evolve through groundbreaking collaborations. The brand has recently teamed up with Hockey Dad, Australia’s favorite surf rock duo, to create a limited-edition collection inspired by their music and lifestyle.

Maxum also partnered with legendary filmmaker Taylor Steele, known for his iconic surf films, to craft watches that embody the adventurous spirit of the ocean and the freedom of the waves. These collaborations bring authenticity, storytelling, and fresh design perspectives, proving that Maxum isn’t just keeping up with culture—it’s shaping it.

The Road Ahead: The Future of Maxum

As Maxum celebrates this incredible 25-year journey, its mission remains the same—to push boundaries, embrace innovation, and create watches that resonate with a global audience. With a rich legacy and a future full of possibilities, Maxum is set to continue leading the way in style, performance, and self-expression.

Here’s to 25 years of making every second count—and many more to come.

Join the celebration. Explore the latest Maxum collections and collaborations today!