Australian surf rock sensation Hockey Dad has teamed up with iconic Australian watch brand Maxum in an electrifying collaboration that fuses music and fashion like never before. With Maxum’s 25-year legacy of crafting durable, adventure-ready timepieces and Hockey Dad’s surf-infused, high-energy sound, this partnership is a perfect match.
A Collaboration Fuelled by Passion
The partnership is deeply personal for Maxum’s owner and designer, Justin Veil, who has long been a devoted Hockey Dad fan. “Being a Hockey Dad fan has been a personal journey for me, and to now collaborate with them on this project is a dream come true,” says Veil. “The energy and passion they bring to their music align perfectly with the ethos of Maxum and our values of quality design and craftsmanship.”
The collaboration comes at an exciting time for the band. Fresh off a triumphant tour across America and regional Australia, Hockey Dad has solidified their place in the music world. Their latest single has topped the charts as the most played song on Triple J, captivating audiences worldwide with their dynamic sound. Now, the duo is set to embark on a new venture—one that extends their artistry beyond music and into the realm of fashion and design.
Hockey Dad’s long-time manager, Daniel Radburn, echoes the excitement surrounding the collaboration: “Through our authentic and straightforward approach to both our music and fans, and as Hockey Dad continues to make waves in the music scene, we are really excited to be launching this groundbreaking collaboration.”
More Than Just a Watch—A Statement Piece
This collection is more than just a signature watch—it’s a celebration of creativity, shared values, and a deep appreciation for craftsmanship. The Maxum x Hockey Dad collaboration brings together the laid-back, surf-skate aesthetic of the band with Maxum’s reputation for durable, precision-engineered timepieces. The result? A watch collection that reflects the essence of both brands—bold, adventurous, and undeniably cool.
About The Collection
The Maxum x Hockey Dad Limited Edition Collection features three distinct timepieces, each named after singles from the band’s new album:
-
Unhinged – Maxum x Hockey Dad Limited Edition Gold Watch
-
Base Camp – Maxum x Hockey Dad Limited Edition Blue Watch
-
Burning Sand – Maxum x Hockey Dad Limited Edition Black Watch
Each watch in the collection embodies the raw energy of Hockey Dad’s music while maintaining the rugged durability and sleek design that Maxum is known for. Whether you’re catching waves, hitting the skate park, or heading to a gig, these watches are the perfect statement piece for those who live life on their own terms.
Where to Get Yours
This exclusive collaboration is now live, and with limited quantities available, these timepieces are set to become highly sought-after collector’s items. Don’t miss your chance to own a piece of this epic partnership—shop the Maxum x Hockey Dad Signature Collection today and wear a watch that’s as bold and adventurous as you are.
Share:
Maxum Turns 25: A Legacy of Time, Culture, and Innovation
Making Waves: Inside Hockey Dad’s Rolling Stone Feature & Their Maxum Collaboration