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Maxum

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Proudly Australian Owned for over 25 years

Born for adventure, designed to last, Maxum is made to move with you through land, sea, and every wild moment in between. Rugged, reliable, and unapologetically Aussie.

Silicone to Steel – Flip the Script Without Missing a Beat

Boardshorts or Blazers? Swap Your Strap, Change the Game

Shop the ultimate set

Ocean Ready.

Laidback Luxe

Free shipping on orders over $200

Conquer the Elements: Built for adventure. Styled for anywhere.

5-Year Warranty & 200m Water Resistance

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Surf, Sound, Style — Kyuss King + Maxum

Surf, Sound, Style — Kyuss King + Maxum

Maxum is proud to unveil our latest partnership with Kyuss King, a true multi-talent from Byron Bay.

As a professional surfer, musician, and actor, Kyuss represents the bold, adventurous, and fearless spirit we champion at Maxum.

His lifestyle, grounded in the raw beauty of Australia’s outdoor landscapes, aligns seamlessly with our brand’s ethos and we are stoked to be teaming up for 2025

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Maxum’s 200m Water-Resistant Watches: The Ultimate Accessory for Ocean Explorers

Maxum’s 200m Water-Resistant Watches: The Ultimate Accessory for Ocean Explorers

When you live life by the tides, you need gear that can keep up. Whether you're out chasing waves, diving into deep water, or spending long days on the boat, a watch that’s as rugged and reliable as you are...

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Making Waves: Inside Hockey Dad’s Rolling Stone Feature & Their Maxum Collaboration

Making Waves: Inside Hockey Dad’s Rolling Stone Feature & Their Maxum Collaboration

Discover the story behind the Hockey Dad x Maxum watch collaboration, as featured in Rolling Stone. Go behind the scenes with the surf-rock duo and director Taylor Steele to see how music, fashion, and adventure collide in this limited-edition collection.

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