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Proudly Australian Owned for over 25 years

Born for adventure, designed to last, Maxum is made to move with you through land, sea, and every wild moment in between. Rugged, reliable, and unapologetically Aussie.

Silicone to Steel – Flip the Script Without Missing a Beat

Boardshorts or Blazers? Swap Your Strap, Change the Game

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Taylor Steele on Fatherhood, Surf, and Time Well Spent

Taylor Steele on Fatherhood, Surf, and Time Well Spent

This Father’s Day, Maxum teams up with legendary surf filmmaker Taylor Steele and his daughter Jaiden to celebrate time well spent. Shot along the Californian coast, the campaign captures the balance between adventure and family — with Taylor’s signature Maxum watch built to keep pace with both.

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Surf, Sound, Style — Kyuss King + Maxum

Surf, Sound, Style — Kyuss King + Maxum

Maxum is proud to unveil our latest partnership with Kyuss King, a true multi-talent from Byron Bay.

As a professional surfer, musician, and actor, Kyuss represents the bold, adventurous, and fearless spirit we champion at Maxum.

His lifestyle, grounded in the raw beauty of Australia’s outdoor landscapes, aligns seamlessly with our brand’s ethos and we are stoked to be teaming up for 2025

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Maxum’s 200m Water-Resistant Watches: The Ultimate Accessory for Ocean Explorers

Maxum’s 200m Water-Resistant Watches: The Ultimate Accessory for Ocean Explorers

When you live life by the tides, you need gear that can keep up. Whether you're out chasing waves, diving into deep water, or spending long days on the boat, a watch that’s as rugged and reliable as you are...

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